Rushing to Cloud Marketplaces is not a strategy
For software vendors, it is not just about getting on the catalog but also about building a product that maximizes the massive channel these cloud marketplaces open up
Cloud Marketplaces from mega cloud platforms like Microsoft Azure, Amazon AWS, and Google GCP are in now, AWS Marketplace alone has 7500+ listings and over a million subscribers. Cloud is fundamentally transforming the supply chain of software and services. For any independent software vendor (ISV) today it is hard to ignore the havoc these cloud platforms are causing to their established way of building, marketing, and selling software.
Posted by Jobi George Wednesday, December 25, 2019
