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Apple Sells Benefits others sell features

Yes, Apple has done it again, and as always, I am a big fan of Steve (who isn’t :-) 3G iPhones will be here soon, and the platform’s evolution continues. The difference between Apple and Google is so visible. Apple sells benefits, while everyone else sells features. Since average consumers are only interested in benefits, they care about calling, texting someone, taking photos, playing video, navigating maps, browsing the web, reading email, etc.

Apple: The Great Leadeship - 'The change from within'

Today there is an excellent post by Geoffrey Helt at Minnyvale on how Steve transformed Apple. I have summarized it below - The fundamental challenge facing the leadership team at Apple is not about strategy but rather capacity. The question that stands in the way of its heroic future is: How do we redesign the organization of our business to deliver on the following interconnected fronts? Doubling the number of Apple stores to facilitate broader adoption.

Sun Microsystems to sell 'virtual' Windows PCs

Now, who would have thought Sun would go to this length. But this shows the newfound maturity and the savviness of the young CEO. Sun now, with the acquisition, can provide a good stack for hosted desktop solutions. Sun Microsystems plans to introduce software and hardware to create “virtual” Windows and Linux personal computers that can be accessed via desktop machines, laptops and cell phones.“We are going to announce (it) soon,” said Steve Wilson, a Sun vice president involved in the project.

Apple's Secret Weapon

First, they start with a product (not in their core competency) – iPod. Connected it to their core product iMac and built a service around it iTunes (which btw also worked on Windows, covering 99% of desktops). Then they added another complement AppleTV and now iPhone & Safari. Slowly they have circled the Consumer Home, PC ecosystem, and Cellphone and established what Geoffery Moore would call a 'New Platform boundary.'

Sample Some of Disc, Sample Some Of D.A.T.*

Recently read about the famous “Sampling Case” that involved George Clinton. Yes, the same George Clinton who ruled the 1970-1982 urban dance floors, mixing blues with earth-shaking bottom, cosmic consciousness, and some of the best guitar leads in dance music. He is also credited with giving birth to funk. It is exciting to see the parallels between the evolution of the music industry and virtualization-driven digitization to the computer industry.